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Many people believe a diamond’s quality is primarily about carat weight, color, and clarity. But in reality, the factor that most determines how much a diamond sparkles is the cut.
The cut is what controls how light travels through the diamond and reflects back to the eye. Two diamonds with identical carat, color, and clarity can look completely different in real life—simply because they are cut differently.
That is why some diamonds appear vibrant and full of life, while others may look flat or less brilliant when seen in person.

Only round brilliant diamonds receive an official overall Cut Grade on a grading report (such as Excellent).
For all other shapes—oval, pear, emerald, cushion, marquise—there is no combined cut grade. Instead, the certificate provides measurements such as:
This means that for fancy shapes, overall beauty depends much more on expert selection and evaluation.
Learn more: A Guide To Gemstone Cuts & Shapes
A truly beautiful diamond requires:
When these elements are in balance, the diamond achieves optimal light return. This is when it truly comes alive—reflecting light back with brilliance, fire, and movement.

Many clients notice a clear difference when viewing rings in person. Even if the grading reports look similar, the visual impression can be dramatically different.
This often comes down to:
These details may not always be obvious on paper—but the eye recognizes them instantly.
For round diamonds, we select stones graded Excellent cut.
For oval and other fancy shapes, where no overall cut grade exists, we carefully evaluate proportions, light performance, ratio, polish, and symmetry.
We consistently choose diamonds with Excellent polish and symmetry and with balanced, harmonious proportions that maximize brilliance.
To us, beauty is not just a grading category—it is a visible result.






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