Celebrating Five Years of Sustainable Innovation: A Milestone for our Lab-Grown Diamonds

As we reflect on the journey of the past five years, we are thrilled to commemorate a significant milestone in our mission towards sustainability and innovation. It was half a decade ago (this week!) that we boldly introduced sustainable lab-grown diamonds to our clients and the Norwegian market, paving the way for a new era in the jewelry industry. What began as a pioneering venture has now evolved into a thriving movement, with lab-grown diamonds gaining widespread recognition and acceptance. Join us as we celebrate five years of progress, pioneering spirit, and sparkling sustainability!

Above: Big Three Stone Swan

Pioneering Sustainability:

Five years ago, we embarked on a journey to revolutionize the jewelry industry by offering sustainable lab-grown diamonds. At the time, we stood alone in our vision here in Norway, driven by a commitment to environmental stewardship and ethical practices. Our decision to embrace lab-grown diamonds was rooted in the belief that luxury should not come at the expense of the planet or its people. By harnessing innovative technology, we were able to produce diamonds with the same exceptional quality and brilliance as mined diamonds, but without the environmental and social impacts associated with traditional mining.

The Rise of Lab-Grown Diamonds

Since our pioneering efforts five years ago, the demand for lab-grown diamonds has soared, signaling a paradigm shift in consumer preferences. Today, lab-grown diamonds are increasingly sought after for their sustainability, traceability, and ethical sourcing. What was once a niche market has now blossomed into a global trend, with consumers embracing the beauty and responsibility of lab-grown diamonds. As the trend continues to gain momentum, we are proud to have been at the forefront of this movement, driving positive change within the industry.

Above: our first diamond series: The Swan

Celebrating Innovation and Sustainability

As we mark this significant milestone, we celebrate not only five years of business but also five years of innovation, sustainability, and progress. Our commitment to sustainability extends beyond just our products; it permeates every aspect of our business operations. From responsible sourcing and ethical practices to eco-friendly packaging and community engagement, sustainability is ingrained in our company's DNA. As we look ahead to the next five years and beyond, we remain dedicated to pushing the boundaries of sustainability and innovation in the jewelry industry.

Above: Twisted Swan & Swan Tail

In celebrating five years of pioneering sustainable lab-grown diamonds, we express our gratitude to our clients, partners, and supporters who have been instrumental in our journey. Together, we have demonstrated that luxury and sustainability can indeed coexist, setting a new standard for the jewelry industry. As we continue to innovate and evolve, we invite you to join us in shaping a brighter, more sustainable future—one diamond at a time. Cheers to the next five years and beyond!