The ruby is the most valuable gemstone and its value increases based on its color and quality. The gemstone belongs to the corundum mineral family, which also includes sapphire. In ancient Sanskrit, ruby was called Ratnaraj, or “king of precious stones.” Early cultures treasured rubies for their similarity to the redness of the blood that flowed through their veins, and believed that rubies held the power of life. Ruby retained its importance with the birth of the western world and became one of the most sought-after gems of European royals and upper class. Many medieval Europeans wore rubies to guarantee health, wealth, wisdom, and success in love. Rubies are mentioned four times in the Bible, in association with attributes like beauty and wisdom. Desire for ruby is just as great today as it always has been. As a symbol of passion, ruby makes an ideal romantic gift. People are drawn to the lush color because it also signifies wealth and success.

Ruby scores a 9 on Mohs scale, and thus has excellent toughness and does not break easily when struck. This makes it a great choice for rings subject to daily wear.

Ruby is the birthstone of July, and represent love, health and wisdom. It is believed that wearing a fine red ruby bestows good fortune on its owner. Aiding the emotions is the ruby's calling card, and the gemstone is also known to increase integrity, devotion, and happiness. Rubies are in fact considered to be one of the most powerful gemstones, packed with a fire that connects directly to the Root Chakra (the very base of your body's energy flow). If you are in need of more energy, this is the gemstone for you: It'll boost stamina in all aspects of your life. This includes the bedroom—rubies are believed to be a powerful aphrodisiac.

A celebration of color, confidence, and luminous beauty

The Flamingo Collection is a radiant tribute to one of nature’s most striking creatures – the flamingo. With its sculptural poise and unmistakable hues, the flamingo moves with elegance and certainty, standing tall in full color without ever needing to explain its presence.

This collection draws from the palette found in its feathers – soft peach, vibrant pink, coral, golden yellow and fiery orange. Each gemstone is chosen for its joyful brilliance and ability to catch the light like sunlight on water. Whether it’s a glowing sapphire or a rare tourmaline, every piece feels alive with warmth and charm.

Flamingo rings are luminous and expressive – made for those who radiate confidence and move through the world with a graceful spark. The colors are uplifting, the energy bold yet light, and the message clear: beauty doesn’t ask permission.

Crafted in pure gold, the collection embraces joyful contrasts and playful elegance. Each gemstone becomes a celebration in itself – of personality, individuality, and feminine fire.

Flamingo is for the free-spirited, the vibrant-hearted, the ones who know that color is power – and lightness is strength.