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Why Is Our Jewelry So Expensive? The Truth About Record-Breaking Gold Prices in 2024–2025

Nangi drop

If you’ve been wondering why fine jewelry prices seem higher than ever, you’re not alone. The reality is simple: Gold prices have skyrocketed to historic highs, and the fine jewelry industry is feeling the impact. At Nangi, we believe in full transparency about pricing, and in this article, we’ll explain:

  • Why our jewelry costs what it does
  • Why we’ve chosen to stick with solid gold despite rising prices
  • Why investing in fine jewelry still makes sense
Lab-grown diamond engagement ring

The Reality: Gold Prices Have Reached Record Highs

In 2025, gold prices have officially entered uncharted territory — surpassing $4,000 per ounce for the first time in history.

Just a year ago, gold broke record after record, peaking at $2,800 per ounce in late 2024. Few expected the rally to continue at this pace, yet here we are — witnessing an all-time high that’s reshaping the fine jewelry industry.

The surge is driven by several key factors:

  • Lower interest rates in the US, making gold a more attractive investment
  • Record central-bank purchases, pushing global demand to new heights
  • Ongoing geopolitical uncertainty, which continues to make gold a trusted safe-haven asset

For jewelers like us, this means that:

  • The cost of producing gold jewelry has never been higher
  • Yet demand for solid, real gold jewelry remains stronger than ever
Gold price 1970-2025

* Updated October 2025

Norwegian consumers—and we at Nangi—feel the impact even more

While global gold prices have soared, the effect is felt even more strongly here in Norway. That’s because gold is traded internationally in US dollars — and the Norwegian krone has weakened further through 2025.

In simple terms: even if the dollar price of gold had stayed the same, the cost for Norwegian jewelers would still have risen. But with both the gold price and the exchange rate working against us, the impact has been doubled.

This doesn’t just affect you as a consumer — it affects us at Nangi too. We purchase our gold and gemstones in USD, yet we sell our jewelry in NOK. So when the krone loses value, our materials become more expensive, while our income (in kroner) stretches less.

Gullpris i NOK per unse

The result? A double price pressure — on both us and our customers. That’s why fine jewelry can feel particularly expensive in Norway right now, even though we work hard to keep our pricing as fair and transparent as possible.

💛 Did you know that you can trade in your gold jewelry with us and have the value deducted from your new design? Read more here.

Why We Don’t Cut Corners

In response to these extreme price increases, many jewelry brands are looking for cost-cutting solutions, such as:

  • Switching to gold plating or vermeil instead of solid gold
  • Reducing gold weight in designs to keep prices down
  • Replacing gold with alternative metals like silver or platinum

While these strategies work for some brands, at Nangi, we are committed to offering solid 14K and 18K gold because we believe in quality, durability, and timeless value.


We don’t compromise on gold content or craftsmanship—our pieces are built to last.

Solid Gold Nangi Fine Jewelry

Why Fine Jewelry Is Still Worth the Investment

Although gold prices are higher than ever, fine jewelry remains one of the most enduring and meaningful investments you can make.

Here’s why:

  • Gold holds its value — and in times of economic uncertainty, it often appreciates. Today’s record-high prices only reinforce gold’s reputation as a long-term store of value.
  • Sustainability matters. By choosing solid gold, you’re buying a piece that will last for decades, reducing waste and avoiding the cycle of replacing worn or damaged items.
  • Emotional and financial worth go hand in hand. Fine jewelry carries not only intrinsic value but also sentimental meaning — a connection that never fades.

We’ve seen that our customers are more intentional than ever. They want fewer, better pieces — crafted with care, in real materials, and made to last a lifetime.

The Nangi Approach: What This Means for Our Jewelry

Despite the challenges of record-high gold prices, our mission hasn’t changed.

At Nangi, we continue to:

  • Use only solid gold. We never compromise with plated or lower-quality alternatives.
  • Ensure fair, transparent pricing. Our prices reflect real material costs and craftsmanship — nothing more.
  • Design for longevity. Every piece is made to be loved and worn for years to come.

We know that investing in fine jewelry is a meaningful decision, and we’re deeply committed to making sure that every Nangi piece is truly worth it.

If you’re considering a special piece, it may be wise to act before gold prices rise further — because while gold fluctuates, our dedication to honest pricing and lasting quality never does.

Final Thoughts

The jewelry industry continues to evolve, but one thing remains constant: gold’s enduring value — both financial and emotional.

While prices reach record highs, gold’s timeless allure only grows stronger. At Nangi, we’ll continue creating exceptional, responsibly made fine jewelry in solid gold and ethical gemstones — pieces that stand the test of time, both in quality and in meaning.

Explore our latest collections here, and discover jewelry designed to last — no matter where the market moves next.

The jewelry industry is evolving, but one thing remains constant: Gold is gold. While prices fluctuate, its value—both financially and emotionally—endures.

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Join the Nangi family!

Subscribe to our newsletter to be the first to know when we release new one-of-a-kind pieces, and gain exclusive access to secret sales and events


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